How To Sell Art Online in 2022: The Beginner’s Guide

June 15, 2021 by Zuza Ciszewska in Artist Corner

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Do you ever wish you could learn how to sell your art online and make really good money doing it? You’re not the only one, unsurprisingly. In fact, millions of independent artists from all over the world are beginning to wonder how it’s done, and for several good reasons!

Perhaps one reason why you want to learn how to sell art online is so you can finally quit your day job and start a successful art business from home. Or instead, maybe you want to create a profitable side hustle and you already know that selling your art online is a good strategy to increase your monthly income. It’s also possible that your ambitions are much more simple. You could just simply want to prove to yourself and everyone you know that you’re talented enough as an artist to have your artwork sold.

But, hey, your reasons are your reasons. Whatever your goals are for learning how to sell art online, the good news is — you can do it — and today, it’s even easier than you imagine.

Thankfully, you now have an abundance of opportunities to sell your art online and make money as an artist, and potentially lots of it! However, these opportunities are scattered all over the internet and can be challenging to find on your own. Therefore, if you truly want to be successful at selling your art online and get positive results fast, you must first know where to look.

How to Sell Art Online (and make money)

Further in the article you will find best tips for selling your art online. We hope that you will find them useful!

galaxy cat
James Booker – Cat Riding Rainbow Pizza

Where To Sell Art Online

Your Own E-commerce Store

One of the best ways to sell your art online is through your very own e-commerce store. This method requires you to take charge and learn the ins and outs of running an art business from home. You must also learn how to create a website or hire somebody to build one for you. Since you’ll be the owner of an online art shop, successfully selling your art online is entirely your responsibility, as well as handling the pre-sales and post-sales activities that’ll assist to keep your art business running as smooth as possible.

Aside from all the work involved, operating your own e-commerce store can be very rewarding.

Gab Fernando – Legend of Zelda

A few of the benefits you get from selling art online with your own ecommerce store are:

  • You get to create your own brand
  • You get to promote your art however you desire
  • You get to control the pricing of your art and how much money you make from sales

However, there’s always two sides to every coin you earn.

Some of the drawbacks of selling your art online with your own ecommerce store are:

  • Customer service is your responsibility
  • Fulfilling orders, shipping your artwork, and handling returns are your responsibility
  • All merchandising, marketing, and sales promotions are your responsibility

Although selling art online with your own ecommerce store will require much more of your time, energy, and money to make a success, you get to maximize your income and keep all the profits to yourself. For some artists, this reward makes everything well worth the challenge.

If you’ve got an entrepreneurial spirit and you’re ready to take ‘selling art online’ to a whole new level, then setting up your own e-comm shop may be your ticket to becoming a full-time artist, and perhaps a very profitable one.

Online Art Auctions

One of the more exciting ways to sell your art online is with an online art auction. This method requires you to be pretty bold, however, as getting your artwork accepted to be featured in an online art auction isn’t a guaranteed thing. Your artwork must pass the application process, undergo valuation and further review by an art connoisseur, and ultimately match the theme of an upcoming auction the website is hosting. To make the final cut, your artwork needs to be created of superior design, too. After all, the online auction houses have a very important reputation to uphold to attract buyers, some of who are wealthy art collectors with a lot of money to spend. In the end, the selection process (and even the bidding process) can either be a big boost or a nasty bruise to your ego.

As history shows, however, fortune favors the bold. Should you decide to submit your artwork for a chance to be auctioned off for sale, some amazing things could be in store for your career.

monsters poster
Ismael Sandiego – A Few Good Monsters

Online Art Galleries

A very natural way for you to sell your art online is by listing it for sale with an online art gallery. This method, however, requires a lot of talent and tenacity for you to be successful. Why? Normally, these fancy online art stores offer expensive art for sale that cost thousands of dollars on average; prices that only well-esteemed artists can unabashedly ask for and actually get people to pay. So if you want to sell your art through an online art gallery, it needs to be very high-quality work. You should also be forewarned that your submissions will be judged by an art curator who decides whether or not your artwork will become featured for sale, similar to how an online art auctions process works. However, unlike the art auction sites, the customers who visit the gallery’s website are not there to make a chance bid on your art. Instead, if an online shopper falls in love with your artwork, they can buy it immediately without bidding or any delay.

Although it can take some time to find a good online art gallery when you do find one, the near instant gratification customers get from buying your art can translate to quicker sales.

Cornelia Li – Over-concerned with Nudity

Art Marketplaces Online

The most popular way for you to sell art online is with an art marketplace. Typically, these are major e-commerce stores that already have a lot of brand recognition, customer trust, and a dominant presence on social media — similar to Displate. Translation? Art marketplaces that are online are always booming with lots of shoppers. Another thing that makes them special is they sell original artworks that are designed and submitted by independent artists from around the world. Therefore, customers know to visit art marketplaces online to find fresh and unique works of art. As a result, this method of selling your art online really only requires that you know how to create good quality art. Since art marketplaces online have their standards, too, you’ll need to find out what type of art is accepted on their website. You can do this by visiting their FAQ page or just by browsing their online shop and seeing what is currently listed for sale. Soon thereafter, you can generally have your artwork listed and featured for sale with ease.

It’s also important to know that while some let you sell the original copy of your artwork, most art marketplaces have shifted to providing print-on-demand services that enable you to sell printed copies of your artwork in lieu of the real thing. As you can imagine, letting an art marketplace to print your art for sale on demand gives you an unlimited amount of customers to buy your art.


warhol on dollar bills
timmy LA – Dollar Bills

A few of the benefits you get from selling your art through an art marketplace online are:

  • You get a free and easy way to upload your original artwork for sale online
  • You can have more confidence that your art will be discovered and bought (as most art marketplaces have hundreds or thousands of people shopping for art at any given time)
  • You can obtain your first sales more easily and launch your career as a full-time artist

Although there aren’t many negative aspects to selling your art online with art marketplaces, you should perhaps consider some of the less appealing aspects.

Some of the drawbacks of selling your art with an art marketplace online are:

  • While it is more rare to face rejection, some of your artwork may not be accepted
  • Most lack messaging systems for you to talk with customers and build your fanbase
  • Some art marketplaces outsource manufacturing of your printed artwork using third-parties, so quality assurance isn’t  always a sure thing

As mentioned before, selling your art online with an art marketplace online doesn’t have too many disadvantages. You just simply have to be a good artist. If you are indeed talented, there’s a whole host of other benefits you can explore with art marketplaces online…

Top 10 Benefits Of Art Marketplaces Online

  1. You will earn a passive income.
  2. You can easily track your sales and how much you earn.
  3. You will save a lot of money.
  4. You will always retain the rights to your work.
  5. You get to keep (or sale) the original copy of your artwork.
  6. Your customers will instantly trust your artwork is a high-quality product.
  7. You will have a team of customer service professionals to talk to your customers for you.
  8. You will have commissioned Art Agents who can sell your artwork for you.
  9. Your artwork will decorate several homes and offices all around the world.
  10. You will scale your art business from home.

How to Sell Art Online on the Displate Marketplace

One of the most profitable ways to sell your art online is with the Displate Marketplace. This method, in general, requires you to do three things: create great-looking original artwork, upload it to Displate’s website, and then optimize your art listings and profile page so people can discover your art for sale. When customers find your artwork, they’ll be able to buy your artwork as a high-quality metal art print. Compared to other methods, this makes for a very easy way to start selling your art online. It’s completely free to join Displate as an Artist, too!

You should know that currently, our brand and e-commerce website attracts nearly 2 million online art shoppers every month — and we’re still growing! As one of the hottest art marketplaces online with hundreds of customers shopping every second of the day, you’re bound to make some good sales — even if it’s your first time selling art online.

However, that’s not the only thing to be excited about when you list your art for sale on the Displate Marketplace!

discobolus colorful
mikath – The Discobolus of Myron

A few of the benefits you get from selling art online with the Displate Marketplace are:

  • You have the freedom to sell single art prints, special multi-plates, or entire art collections to fully maximize your earnings!
  • You’re almost guaranteed to sell your artwork, as more than two-thirds of artists on Displate have successfully sold their art from our store!
  • You can earn up to 4 times more per sale (which is one of the highest paid commissions on the entire internet, especially for artists!)

As a popular online art store, the Displate Marketplace helps thousands of independent artists like you, sell their art online or start successful art businesses from home — so it’s difficult for us to pinpoint any drawbacks to selling your art online with Displate. And yes, maybe we’re a little biased! However, there are some things that could prevent you from reaching your full sales potential as an artist on Displate, but only if you’re not paying close attention to what you’re doing. Because we love and respect our artists, we’re going to tell you how to steer clear of any unnecessary pitfalls. By knowing about them now, you’ll have much faster travels on the road to your success.

Some of the “drawbacks” of selling your art online with the Displate Marketplace are:

  • You can have your artwork submission rejected if you don’t properly upload it
  • Your artwork may become invisible to customers if you don’t optimize your art listings and profile page
  • Your sales could be limited if you don’t consistently upload new works of art in good quantity or quality
psychedelic woman poster
Robert Carter – Psychedelics

The good news is — all of these “drawbacks” aren’t really drawbacks — since you can avoid them quite easily by following our tips on how to get featured with Displate. However, we mention these things to you anyway because we believe the transparency will help you gain more sales and exposure as an artist on our site.

Overall, if you’re passionate about growing your career as an artist or you simply want to create a passive income stream for yourself or your family, selling your art on Displate is a very smart idea. The Displate Marketplace is booming with millions of customers who specifically want to buy original works of art from independent artists like you.

How to Sell Art Online on Social Media

You want to sell a ton of your art online, right? If so, you need a way to promote it first. And truth be told, for most artists, you need to promote your artwork quite heavily if you want to rake in the big bucks. Luckily, you live in a timeline where you can do this for free using social media. In fact, right now, there’s really no better way to target a specific audience and attract potential buyers for your artwork. Literally billions of people browse these channels in their spare time, so you’re guaranteed a massive drove of art lovers and collectors do, too. Who knows? The next big thing people see in their news feed could be your art for sale, tempting many to buy. Or at the very least, stumbling across your artwork could encourage people to follow your social media channel and buy from you on future occasions instead.

Currently, there are over 60 different social networks in existence (and counting), but it’d be impossible for you to successfully promote your artwork on them all. To use your time and energy most effectively — and so you can make the most money possible — it’s recommended you sell your art online by only focusing on 1 or 2 of the following social media platforms:

– Facebook

Check out our blog on How to sell art on Facebook

– Instagram

Check out our blog on How to sell art on Instagram

– Pinterest

Check out our blog on How to sell art using Pinterest

– Twitter

– YouTube

– Twitch

Check out our blog on How to sell art on Twitch with Displate’s Share & Earn Program

Dave Sylvester – Jelly Cat

Now get this!…

Over time, you’ll not only grow a big following on social media, but you’ll essentially become an owner of a massive list of people who are specifically fans of your artwork. This “list” of people is yours to keep and grow forever, and the best part is — you can communicate with them any time you want. So long as you consistently attempt to grow your social media channel, eventually, you will amass thousands and thousands of fans. Whenever you do reach this level of fame on social media, you can then confidently promote any new artwork you create — and you’ll be guaranteed to have buyers nearly every single time!

So how long exactly will it take you to grow this massive list of followers, fans, and ultimately buyers of your artwork? It could take you several months, only a year, or maybe up to two or three years. The truth is that it depends entirely on your work ethic and the strategies you implement. The speed of your success also depends on the level of your talent and the type of artwork you create, as some artworks will attract larger markets than others. Either way, when you grow a big list of fans on social media, you’ll be able to sell your art online with ease. And if you’re really successful, you’ll have an endless stream of money to grow your art business and personal wealth for years to come.

Although most social media networks need no introduction, it can certainly pay a lot to learn just a little bit more about them in regards to how they can help you sell your art online. After all, the most popular social networks are used as marketplaces, too, where people can sell and buy things from each other daily. So it’s important to brush up on how they can benefit you the most. Plus, the better you know your market, the easier it will be to sell your art online. While many of them do appear to work some ways — they are some differences — and knowing them could make your promotional efforts all the more worthwhile. While some are more appropriate than others for promoting and selling your art, you can use one or any combination of them to make money.

Trish Mistric – Rainbow in Motion

The Keys To Successfully Selling Your Art Online

While anyone can learn how to sell art online, the reality is that only the most determined and ambitious artists will be successful. It’s also worth mentioning that if you’re truly passionate about becoming a high-selling artist, you must understand that it will not happen overnight. In fact, success rarely ever happens this fast for anyone because that’s just how life works. To reach your goals as an artist, it will take hard work, a positive can-do attitude, and overall, your willingness to be patient and learn from trial and error. By remembering to do these things, you’ll sell more art online in the long-run — and most importantly, you’ll give yourself the best chance to create a sustainable living as a full-time artist.

In an effort to sell your art online and achieve results fast, we invite you to earn as an artist with Displate today and begin promoting your artwork for sale on social media as a winning strategy.

Overall, however you choose to sell your art online, we wish you the best of luck — and we’ll be here to help you along the way.

And if you want to boost your selling game with Displate… 

May the force be with you!

Read More on Displate Blog:
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How to Choose Wall Art for Your Home
35+ Great Fine Art Prints Collections on Displate
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Gifts for Board Game Lovers (That Aren’t Board Games!)
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